Thursday, November 19, 2009

ELEVEN SECTION: [AGUILAR]

The New Face of Fast Food

It was shocking news today, when Chairman of the multi-billion dollar, fast food chain Burger King announced a project that would stun America. The project was an idea brought back from 6 years ago when it was first submitted to the Chairman. Burger King is introducing a new speaker box for participating drive through locations. This speaker box is said to enhance the voice of a person that was not born in the United States. What the speaker box specifically does is it lets out an “Americanized” voice when talked into. This is said to break down stereo types that most Latinos work at fast food chains. When asked about the new box, Chairman Donald Fump answered us with this shocking reply:
“This new box will eliminate any tension between a White and Latino man. The box will influence customers to connect with the worker instead of just stating their order, and driving away as fast as they can while talking on their cell phone. When the customer approaches the window, employees will reveal themselves with a mask that will make them appear lighter skinned. This is completely voluntary although highly recommended but a necessity if the customer asks for it. With the box and mask combination, we will get more customers that are willing to smile at the employees as well. Finally, all speaker boxes will have buttons on the outside of it to choose the different types of voices that will take their order. Not only will they be able to choose that, but they will also be able to change the skin tone of the mask the employee wears when he or she greets the customer at the window. We think that this could be a huge step in making fast food more fun, fashionable, and family friendly.” The speaker box will be installed in 800 locations around the country beginning November 22nd. Expect to see more changes like these around Wendy’s, McDonalds, and Taco Bell summer 2011.

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